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LATEST BUSINESS ANALYTICS NEWS
City of Ashville, NC, Wins IEDC Award with Avencia's DecisionTree Software
The City of Asheville, North Carolina, won the Excellence in Economic Development award in the New Media Initiative category from the International Economic Development Council (IEDC) for its mapAsheville Priority Places, an interactive economic development mapping tool created to strengthen investment within the region. The City of Asheville's Office of Economic Development selected Avencia Incorporated to design Priority Places to help business owners, citizens, or government agencies weigh multiple geographic factors and generate Web-based heat maps that highlight optimal locations for their activities.
GeoDecisions Directly Offers GeoPlan Following Acquisition
GeoDecisions has acquired GeoPlan software from Regional Planning Technologies Inc. (RPT), which will enable it to improve and expand its level of support for all GeoPlan software users, according to the company.
Advertising Firm Uses MapInfo to Drive Ad Campaigns
U.S. advertising firm the Martin Agency is using Pitney Bowes MapInfo products to track the lifestyle and purchasing behaviors of its clients' customers and uses that data to enhance its advertising campaigns, according to the companies.
FINANCE, INSURANCE, REAL ESTATE ARTICLES
Mortgage Data Standards
During the past decade, technology has played a major role in revolutionizing the way industries throughout the United States maintain profitability. Revamped logistical processes and improved supply chain management, new manufacturing methods and pinpoint marketing all demonstrate the ways technology — and information technology in particular — are continuously changing the underlying economics of business.
RETAIL ARTICLES
Space-Time Intelligence
TerraSeer's Space-Time Intelligence System combines a spatial database with temporal aspects to enable dynamic views and analysis of data trends and patterns.
MARKETING ARTICLES
Geocoding Made Easy
Community Coder 9.1 is the current rendition of the geocoder originally introduced by CACI.ESRI purchased CACI's Marketing Systems Group in January 2002, including its geocoding software and segmentation methodology. In 2003, ESRI's data development team created ESRI's segmentation system, Community Tapestry. Community Coder 9.1 is the first release of Community Coder to integrate with ArcGIS.
MANAGEMENT ARTICLES
Effective SDI Leadership: The Antithesis of Good Management Practice?
Leadership of a spatial data infrastructure requires rejecting many of the long-established principles of management.
FACILITIES MGT./INV. CONTROL ARTICLES
Tracking Orkin's Bottom Line
GPS-based fleet tracking is helping Orkin to more effectively dispatch pests and multiply profits.
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