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LATEST BUSINESS ANALYTICS NEWS
Advertising Firm Uses MapInfo to Drive Ad Campaigns
U.S. advertising firm the Martin Agency is using Pitney Bowes MapInfo products to track the lifestyle and purchasing behaviors of its clients' customers and uses that data to enhance its advertising campaigns, according to the companies.
SRC Releases Upgrade to Alteryx and Alteryx Enterprise
SRC LLC has upgraded its Alteryx and Alteryx Enterprise business analytics software, unifying map, table, and report browsing in a single tool that offers interactive views and access to spatial and nonspatial data streams within Alteryx data flow modules, according to the company.
Boundary Solutions Expands National Parcel Boundary Map Patent
The U.S. Patent Office has allowed all of Boundary Solutions Inc.'s claims in its pending application dealing with the display of parcel boundaries, effectively broadening the terms of its U.S. patent no. 7,092,957.
FINANCE, INSURANCE, REAL ESTATE ARTICLES
Mortgage Data Standards
During the past decade, technology has played a major role in revolutionizing the way industries throughout the United States maintain profitability. Revamped logistical processes and improved supply chain management, new manufacturing methods and pinpoint marketing all demonstrate the ways technology — and information technology in particular — are continuously changing the underlying economics of business.
RETAIL ARTICLES
Space-Time Intelligence
TerraSeer's Space-Time Intelligence System combines a spatial database with temporal aspects to enable dynamic views and analysis of data trends and patterns.
MARKETING ARTICLES
Geocoding Made Easy
Community Coder 9.1 is the current rendition of the geocoder originally introduced by CACI.ESRI purchased CACI's Marketing Systems Group in January 2002, including its geocoding software and segmentation methodology. In 2003, ESRI's data development team created ESRI's segmentation system, Community Tapestry. Community Coder 9.1 is the first release of Community Coder to integrate with ArcGIS.
MANAGEMENT ARTICLES
Effective SDI Leadership: The Antithesis of Good Management Practice?
Leadership of a spatial data infrastructure requires rejecting many of the long-established principles of management.
FACILITIES MGT./INV. CONTROL ARTICLES
Tracking Orkin's Bottom Line
GPS-based fleet tracking is helping Orkin to more effectively dispatch pests and multiply profits.
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